Games Workshop Steps into the 21st Century

This isn’t breaking news or anything, but for those who have not seen, Games Workshop has decided to get themselves back into the social media scene. That’s right, Games Workshop has set up pages on Facebook for their brands, including Forge World. Amazing, right?

On the 40K page, they have even asked the community for questions to answer for the next FAQ. Yep, you heard me right. They asked the community something, are listening, and will respond to us. Pick yourself up off the floor now, and go check it out.

Also, in a smart move (must be a new marketing team), they have created a WordPress blog called the Regimental Standard. The Regimental Standard blog has articles that are like announcements/informative releases to the Astra Militarum, however the entire thing is tongue in cheek, and surprisingly funny. Really, you should go check it out, it’s great.

The Facebook stuff seems like a no-brainer for Games Workshop, but let’s be honest, there’s a lot of no-brainer stuff they could be doing and aren’t. The company was once ingrained in the community, and the better for it, yet had decided to pull back to the point of not engaging with their community at all. The fact they got back into the scene is positive. Sure, late to the game, but here none-the-less. I’m optimistic that we might see the games we love flourish once again now that they are seemingly listening to us.

Update: I just added the Blood Bowl page. That one snuck in on me.

  • Hopefully this step will help the company step up their game.

    • Seems like they have the right idea. On the 40K page at least, I’m sure on the others, they have made it clear that the people running the page are not the game design team. It appears they have hired people for the job, which is great. It means they get paid to listen to us, and in turn they can filter back anything worthwhile. In that capacity, they will serve as a buffer between the community and GW. That is why I feel GW pulled stakes the last time; they were bombarded by the community and couldn’t handle it. They lacked a team for the job. So, here’s hoping for something positive.

      • I think that was the exact problem last time, it was someone’s “when you have a spare moment” assignment. They weren’t able to respond to the deluge of interaction, and definitely unable to put the clamps on shithawks who made it their mission to torpedo the platform with negativity.
        Now they have a small team who have the ability to respond and to slap people who are annoying.
        Corporate hiring, especially when it involves creating new positions from scratch, works at a glacial pace. Months to even write up a job description and slot it into the hierarchy, a couple more to write and approve the requisition to add those positions, and a few more to post, interview, hire, and train.

        • And we know damn well that the shitlords are the vocal majority. I wouldn’t have wanted to, or even now, moderate a community for such a large product. I’m glad those folks are here now, and I wish them the best of luck keeping people in check.

  • Brennan Barni

    This has me very hopeful. GW has been making strides in the past few months that I never thought they would, but this just blew me away. It’s so strange, but entirely fantastic to see them stepping up their game and treating their fanbase with at least a modicum of respect.

    • Same here. I was far more surprised to see FB pages setup than I was to see WHFB die off, or specialist games get put back on the agenda, or anything they’ve done really for the past decade.

  • The regimental standard is very funny, thanks a lot, it is impossible to avoid to read it without a propaganda documentary tone of voice in your mind ahahah

    • Glad you enjoyed it. I think it’s one of the best things they’ve ever done since I’ve been in the hobby.

  • Yeah, I think the changes the new CEO has started are really starting to filter through to our experience as customers here. Here’s hoping they get some positive reinforcement from those changes, because I like the direction I’m seeing so far.

    • You’re probably right about the new CEO.

  • Phew! Is the sky falling? I am pleased they are interacting with their fans finally. I just hope they can control the inevitable spew of negativity that some people feel it is their sworn duty in life to spew. I think this is a really positive move and long live their sudden progressive approach

    • I well imagine the ban hammer is out and being swung with impunity. It’s one thing to have something negative to say, but to do so in a mature manner, and another to just troll. Trolls won’t be tolerated from what I saw of their intro post.

    • Eisenwolf

      Its at least a step in the right direction. Lets wait if sth changes in the long term

  • This is awesome! I think they are learning they need to engage with the youth to have any chance of maintaining their income over the next decade.

    On a side note, age of sigmar @ adepticon had 50 participants…the armies were gorgeous, and it was one of the most gender neutral of the events!

    • Not surprised about AoS. They may have really pissed off the WHFB group, but the game did draw in the audience they wanted I feel. Time will tell if it paid off, but so far it’s been a pretty big financial success for them.

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