Once upon a time I would routinely post work in progress stuff here. However, for a little while now you’ll have noticed that I haven’t been doing that.
One of the reasons for that is SEO (search engine optimization). The long and short of it is, when you have 6 articles all talking about a Chaos Lord (for the sake of discussion), then you’re competing with yourself and making it hard for Google to figure out what to show for Chaos Lord searches. So, having 6 WIP articles about a Chaos Lord I’m painting is harming me in search engines, especially when I finally put out the finished product.
Another reason for the lack of WIP stuff from me is the goal I gave myself of only creating worthwhile content here. Basically, if I create an article then I want to create something that’s evergreen, som it will live on for years to come, and have value to everyone.
I used to use WIP articles as a way to fill in the blanks. I felt I had to create a certain number of articles and WIP stuff was a great way to meet that self-imposed quota. That’s something I’ve gotten away from.
Lastly, posting the WIP stuff on social media gives value to those social media platforms. Why would you need to follow Creative Twilight on various social media platforms if you were seeing the same stuff on the blog anyway? You wouldn’t.
I have struggled with getting Creative Twilight established in social media channels for years. You can’t just create an account and suddenly have thousands of followers. So, I’ve been hoping this shift to being more active with social media, by posting work in progress stuff, will help grow our presence on those platforms.
So, there’s the answer to the question you probably didn’t have ;)
Oh, and here’s the social networks you can find us on that I actually invest time into. You can find us on others (links to the top right), but I don’t actively use those ones very often.